PICTO® 40 mm/Paradise Green Dial/Deep Blue Recycled Strap Sustainable Watch
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Minimalist Danish Design
PICTO was created by two young rebels Steen and Erling in the ’80s. In a time where everybody was busy talking about “time is money” and “every minute counts,” the two creators went in the diametrically opposite direction: to challenge traditional time.
PICTO watches set a new standard in telling time. With clean lines the hour is marked with a dot on a rotating dial, while the minutes are marked with a convential hand.
Solid stainless steel case, hardened mineral glass, 5 ATM.
Featuring: 40mm dial – Dial color: Paradise Green – Bezel: Matt Grey – Strap: Recycled Plastic – Strap width: 20mm – Strap color: Deep Blue – Movement: Miyota 2025 – Buckle: Matt Black
Watch case made from recycled fishing nets – strap is made of 100% recycled plastic reducing plastic waste one watch at a time.
To this day, PICTO remains a permanent part of design history: MoMA, The Danish Arts Foundation, Sonderschau, Haus Industrieform, Danish Design Museum and more have admitted the PICTO watch design.
3 year warranty when you register your watch
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