Winter Wear

Minimalist Danish Design

PICTO was created by two young rebels Steen and Erling in the ’80s. In a time where everybody was busy talking about “time is money” and “every minute counts,” the two creators went in the diametrically opposite direction: to challenge traditional time.

PICTO watches set a new standard in telling time. With clean lines the hour is marked with a dot on a rotating dial, while the minutes are marked with a convential hand.

Solid stainless steel case, hardened mineral glass, 5 ATM.

Featuring: 30mm dial – Dial color: Black – Bezel: Polished Rose Gold – Strap: Silicone strap – Strap width: 12mm – Strap color: Black – Movement: Miyota 2025 – Buckle: Polished Rose Gold

Interchangeable silicone strap

To this day, PICTO remains a permanent part of design history: MoMA, The Danish Arts Foundation, Sonderschau, Haus Industrieform, Danish Design Museum and more have admitted the PICTO watch design.

3 year warranty when you register your watch

More Information …